In 2007, the majority of UK Local Authorities are piloting or implementing flexible and mobile working, but targeting activity almost exclusively at staff. Managers and front line staff agree that mobile and flexible working can help Local Authorities meet the government's agenda of transforming Local Government, but more needs to be done with regards to delivering services to the public.

By utilising a Mobile Portal the Local Authority can respond to the increasing demands from the public and central government. Delivering the right services to the right people at the right time creates a paradigm whereby they become engaged through the medium of mobile. This not only ensures adherence to legislation but delivers revenue and efficiency savings back to the Local Authority.

Efficiency Savings

Efficiency services can be realised in a number of ways. Process savings are delivered both by automating the delivery of information through the medium of the mobile and by empowering individuals to work in a mobile environment. Also the actual value of information is increased as it is delivered to individuals at the time they need it enabling more informed decisions. Furthermore, savings are realised through the movement of traditional forms of communication to mobile.

Revenue Generation

Through successful engagement with the public whereby, services are used regularly, free to use services can be distributed which are supported through sponsorship and advertising. The global mobile marketing and advertising market is expected to reach a value of $19 billion by 2011 and video based adverting alone will reach $9 billion according to US based firm ABI Research.

Legislation Adherence

Central government is increasingly requiring Public Sector Organisations to adhere and deliver efficiencies through IT and mobile communication. Although the mobile sector is evolving and changing at an increasing rate, long term strategies and cross departmental co-ordination is essential to ensure synergy, adherence and best practice. SNT consulting not only informs but keeps the local Authority up to date with legislation, reports and best ways to respond to the Prime Minister's agenda for reforming public services.